Question 5: How did you attract/address the audience?

Question 5: How did you attract/address the audience?

We created a range of videos to be able to display our feedback and research we have found.
Firstly we asked people to give us feedback on our piece so that we could see if people understood the story and whether they believed the final product was correct. We asked five questions that would enable us to discover about particular elements of the sequence such as whether they thought the music suited the piece as well as the setting. Firstly we asked the audience "do you think the storyline is appropriate for the genre of film we have chosen which is thriller?". This was essential to ask because we had to discover whether they understood what was happening and that they felt some kind of emotion towards it because they is what we intended to do. Next we asked "do you think the music contributes to the atmosphere of the piece?". We had trouble finding effective music for the piece so we wanted to see whether they believed it was appropriate and made the atmosphere tense and suited a thriller film. It was interesting to discover what they thought because it meant we could see if we had fulfilled our task. They all stated how they thought it create tension in the piece and made you want to continue watching to discover more. Even though we stuck to the conventions of a typical thriller films we also went against one main convention. In a stereotypical thriller film you tend to see the male as the antagonist whereas we went against this and used the female as the antagonist. We wanted to know if the audience felt this was effective and they said they found it made our sequence unique and wanted to continue to watch to discover why she killed him. Additionally we asked the audience about the setting of the film and finally whether it would prompt then to watch the whole movie. They all stated they would be interested to continue watching and enjoyed the sequence. Even though we were able to get lots of positive feedback from the audience, to make our voxpops more accurate we could have asked some older people closer to the age of twenty to see whether they would agree with the feedback. This would have meant we could have checked it reached our whole target audience.

We also created a screen cast. We did this by looking back at our original voxpops and looking at what feedback we got. We then filmed ourselves explaining what we done in order to achieve what they asked for in the research. We aimed to achieve what they wanted however we also wanted to go against some of the conventions to make our sequence and different to others. Before creating our sequence we carefully studied our research and looked at exactly what they wanted us to do. In our original questionnaire research we asked the audience how important the first two minutes of the film is to them and they gave us the following replies; they wouldn't watch the film if they had been told it was bad, it keeps them interested, it draws their attention to the movie and lets them get an insight into how good the film will be. They also said it gets them into the mood of the film and most importantly it can make or break the film for them. Therefore we had to ensure the first two minutes really caught their attention and made them want to continue watching.
When looking back at our vox pops we also studied exactly what they said. We asked them specific questions that would help us create the best sequence for them. The first question we asked was what would they expect to see in the first two minutes of a thriller and we received replies such as wanting it to be entertaining and capturing their attention, also for the characters to be revealed and begin to get sense of what the film is about. Therefore we tried to create this is in our sequence and provide a tension atmosphere incorporating these elements. As well as this we asked how they wanted a thriller to make them feel and they stated they wanted it to excite them and thrill them and make them ask questions and keep them interested. We managed to do this through the use of low key lighting and using shots such as when I open the door and see the male character on the other side. This builds tension and makes the audience feel slightly uncomfortable. Additionally we asked what they would expect the main character to be like and we decided to go against their typical conventions and use a female as the antagonist instead of the male. We felt this would make our sequence unique and the audience would be more interested to discover exactly what happened. As well as this we asked about setting and realised they wanted an everyday setting but we that thriller feel so we created this by making the room dark to allow the tension to be build.
 

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I also completed a directors commentary. I created this by watching my opening sequence and looking at the elements in the sequence that related back to my research as well as what each shot represented. Whilst the sequence was playing I spoke over the top to highlight key information in the sequence as well as my favourite parts. I felt this was effective to allow me to reflect back on the sequence and check that we had incorporated everything that we wanted to into it.

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